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The 2M2280 is one of the few Direct-On-Line Step Motor Drive, available in the industry, which can be simply power up from the AC power source without the need of a Power Supply. This makes it cost effective and space.
Servo market size and brand competition condition analysis
The modern AC servomechanism, experienced from the simulation to the digitized transformation, the numerical control link had been already ubiquitous, for instance phase change, electric current, speed and position control; Uses the new power semiconductor device, high performance DSP to add FPGA, as well as the servo special-purpose module. The international manufacturer servo product updates every five years, new power component or module every 2~2.5 years will renew one time, the new software algorithm will change with each new day, in brief the product life cycle will be getting more and more short. Recently for several years, the domestic and foreign each factory one after another has promoted the exchange servo motion control new technology and the new product, for instance the entire closed loop exchange servo actuates technical, the straight line motor-driven technology, the PCC technology, based on field bus's exchange servo motion control technology, the movement control card, the DSP multiple spindle movement controller and so on. Summarizes the domestic and foreign servo factory technical route and the product route, unifies the market demand the change, may see some newest market trend. Market condition 1. domestic market scale as well as basic trend The domestic exchange servo's market size in 2006 approximately about 20 hundred million Renminbi, the market size has maintained in recent years has been bigger than 25% year compound rate of increment, in all automated product, when is the development quickest row. Moreover shifts along with the world manufacturing industry acceleration to China, the domestically produced numerical control equipment under national policy's support to the high performance, the high added value development, the domestic product AC servomechanism's performance-to-price ratio enhances fast fast, AC servomechanism's market will continue will maintain the swift growth the tendency, estimated that to 2010, the average annual rate of growth will fluctuate about 20%. The Chinese servo product's user area mainly distributes in East China, South China and North China, the East China market (Shanghai, Jiangsu and Zhejiang and Shandong) account for 45%, take Guangdong South China and by the Beijing and Tianjin North China primarily primarily each as about 15%. Central China and Northeast probably are 10%. The East China market is the servo biggest consumer market, moreover this tendency will continue. Current domestic user's purchase factor, those who occupy first three is the stable reliability, the price and the service. This also explained that the present domestic exchange servo market also occupies the preliminary stage, has not suspended to the performance and the function full use at the heavy position. In the long run, the servo manufacturer's key success factor should be the product performance-to-price ratio, the reliability, the technique content, as well as the market share and the brand influence. 2. domestic market brand competition condition The domestic exchange servo market current brand competition situation and more than 10 year ago frequency changer market is similar. At that time imported (is mainly the Japanese Fuji and three is willing) the product to occupy 90% above market share, underwent 10 year struggle, the domestically produced frequency changer already occupied the low-and-middle market, in the entire market share with the imported product two point world, and emerged one batch to have the strength, also to have the technical manufacturer, Lieder Hua Fu, in the high efficiency frequency changer subdivided in the market to have the absolute lead. Domestic exchange servo motion control manufacturer during study overseas vanguard technology, also researched and developed some to be suitable for the special profession application one after another the patent and the universal products, and anticipated appraised good in the market. Looking from the manufacturer, the Japanese brand has certain superiority in the price, can meet the Chinese small machinery OEM business demand in the performance, therefore in this statistics, the Matushita electric appliance, three water chestnut electrical machinery, settled the Sichuan electrical machinery and three oceans already occupied the entire exchange servo motion control product near half market absorption capacity, was in the market the front row. In addition, other like Fuji, the ohm dragon and so on also display in some industrial field prominently, and has led own other serial products development. Compares with other imported product, Japan's exchange servo product's superiority lies in the price, to lie in the specialization and the systematization. Says from this stratification plane, exchanges the servo-control product brand to evolve can also be in a long time the Japanese brand is the leadership. European and American brand like Simens, person of great strength cheerful Lentz occupied certain share on the high-end equipment and the production line, has the high performance and the high price characteristic, west of the family household is most typical. Other European and American brand also had AB, Schneider, Dan that Ke Bi, GE, the shell Calais and so on maintained at its specific domain the fast growth. Recently 2, 3 years in domestic built a plant from Taiwan's servo manufacturer, and have increased the market introduction dynamics, were mainly Taiwan reach with the east Yuan, its technical level and the price level resided in the import between the end product and the domestically produced brand, in competition main prominent performance-to-price ratio superiority, has brought the new pressure of competition to the domestically produced brand, the market share several year ago not worthy of mentioning enhancement to about 5%. The Chinese domestic brand mainly has with the advantage when the electrical machinery, Central China numerical control, Guang Shu, the Lanzhou electrical machinery and so on, presented Nanjing Esten, the Shanghai Erdos, the audiences to be popular factories recently and so on JaBao, the rapid calculation, declared that promotes the exchange servo product the domestically produced factory not to be below 20. The look forward to the future, will drop unceasingly along with the servo price, exchanges servo's market acceptance to rise unceasingly, the low-and-middle market will have the very big substantial room for growth, therefore the native place manufacturer will still have the very great achievement; Simultaneously Taiwan, the Japanese manufacturer will also obtain benefits in the entire market's expansion, the European and American brand's market share will drop gradually, but still will maintain the very high gross profit level. The domestically produced brand not only in the product performance, the quality and the variety has is short, in the technological strength, productivity and the capital strength's huge disparity is not 1-2 days may make up. If the domestically produced brand wants to break through, besides needs the patience and invests continually, but also needs to take the variation route in the competition strategy aspect. In brief, the Chinese brand manufacturer simultaneously faces the huge challenge and the development opportunity, has heavy responsibilities.
